Apple’s new initiative will help Apple to take advantage of festive demand.
Apple said that the new online store starting on September 23 will give customers the same services as the Apple Store spread across the world.
- Last Updated:September 19, 2020, 4:24 PM IST
Apple CEO Tim Cook said in February that the company would start its online store in India later this year, while its first traditional retail store would be operational in 2021. Apple Senior Vice President Didor O’Brien said, ‘We know our users are relying on technology to stay connected, learn and use creativity, and by bringing the Apple Store online in India, we are at this critical time Offering the best of Apple to customers.
(Also read- Rs 4 thousand cheaper, OnePlus 3 popular camera with 3 cameras, the battery is strong)
We know how important it is for our customers to stay in touch with those they love and the world around them. We can’t wait to connect with our customers and expand support in India with the Apple Store online on September 23! 🇮🇳https: //t.co/UjR31jzEaY
– Tim Cook (@tim_cook) September 18, 2020
Apple currently sells its products in India through third-party vendors and online marketplaces such as Flipkart and Amazon. The central government relaxed the Foreign Direct Investment (FDI) guidelines for the single-brand retail sector last year, under which local outsourcing regulations were simplified for companies.
(Also read- With these plans of Jio and Airtel, you can watch IPL 2020 for free, enjoy on mobile)
Following the government’s move, Apple had said that it was keen to open online and traditional stores for Indian users in accordance with its global standards. The company said in the statement that customers can get advice through these stores and can learn about new products directly from Apple. In the new service, customers will be able to get guidance directly from Apple, which includes online support in English and phone support in Hindi and English.