Facebook launches ‘Personalized’ news feature, new tab will appear in mobile app

Facebook has launched the ‘Personlised’ news feature.

Facebook is launching a new feature for its UK users, which can be seen as a ‘tab’ in the mobile app. With the help of Facebook Algorithm in this tab, Major Daily News and ‘Personalize’ News will be given in view of user likes.

  • News18
  • Last Updated:January 27, 2021, 1:14 PM IST

Facebook has launched a new feature ‘Personalized’ News for UK users. This new feature is given in a dedicated tab in the Facebook mobile app, which can be accessed by tapping on the three line icon by going to ‘More Options’. With the help of Facebook Algorithm in this tab, Major Daily News and ‘Personalize’ News will be given in view of user likes. Facebook says it pays publishers ‘for content that does not already exist on the platform.’ Also, the social media giant says that this feature will also provide new advertising and subscription opportunities to publishers.

This may be partly based on data from the United States, which Facebook says shows more than 95% of the traffic on Facebook news, from people who have not read those publications before. The social network says the new product is ‘a multi-year investment that puts original journalism in front of new audiences’, and news organizations for which new readers are often in short supply are also signing up.

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One blog stated, ‘This is the beginning of a series of international investments in the news. Facebook News was created to bring people closer to the stories that affect their lives and the community around them ‘. It was further stated, ‘Our aim is to build our efforts to maintain great national and local journalism and create more value for publishers’.



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