The Hindi interface of the app was launched in November and later in the third quarter of the current financial year. The move is an important step for the fast-food chain to further expand its ordering platform.
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Jubilant FoodWorks, which runs about 1,314 chains across India, is preparing to launch its ordering app in languages other than Hindi. Jubilant FoodWorks has exclusive rights to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal.
Apart from this, it also operates 26 Dunkin Donuts restaurants in eight Indian cities. Domino’s app has downloaded more than 50 million people so far.
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Most of the big e-commerce companies are also bringing their apps in languages other than English, as most Indians use the Internet in their local languages.