… So, due to lockdown, difficulties can arise for Google and Facebook

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Google and Facebook have about 70 percent share in the digital advertising market in the US. In such a situation, the loss of earnings will affect the people working in the company.

Washington. In the midst of the coronavirus crisis, companies are cutting their expenses, this has reduced their expenditure on digital ads. In such a situation, there may be problems for companies like Google and Facebook because a large part of their income comes from digital advertisements. Because of this, their income may actually decrease for the first time. People are forced to live in homes due to the corona virus. At the same time unemployment is increasing in America. Because of this companies are reducing their spending on advertising and publicity, in some cases it has become zero.

Google and Facebook have about 70 percent share in the digital advertising market in the US. In such a situation, the loss of earnings will affect the people working in the company. Options for their pay cuts etc. will be adopted. Companies in other sectors have already adopted such options.

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According to the report, Google itself is considering reducing the expenses of its marketing department. In a message sent to employees, the company’s CEO Sundar Pichai said that the company will cut new jobs for the next one year. Facebook also warned that the business would be affected due to reduced advertising revenue last month. Although he did not provide much information. The company had said that although the traffic of voice and video calling on its platform has doubled, the traffic of the message has also increased by 50 percent but it does not earn any revenue from the company.

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However, it is not clear how much the revenue of companies will be affected by the decrease in digital advertising. But this week, Facebook’s mother company Alphabet’s first quarter results can give some indication.

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