Under this, WhatsApp will create two advertisements that will show how the features of sending its messages, making video calls or sending voice messages connect people to each other.
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The number of WhatsApp users in India is more than 400 million and it is among its biggest markets. Avinash Pant, Director (Marketing), Facebook India said, “Through this campaign true stories will be told about how Indians keep in touch with their near and dear ones daily through WhatsApp.
Pant said, ‘Whatsapp is a lifeline for those who are far away from their friends and family. This is a great way to stay in contact with them.
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He told that one of these advertisements is related to an elderly woman and her caretaker. The second ad is about two sisters. WhatsApp ran a similar campaign in Brazil this year. Pant said that this campaign will be run across the country on several national and regional television channels and digital platforms for 10 weeks.