The ‘Product in this video’ feature will understand the product given in the video, then the shopping link associated with that product will be shown below the video or on the video itself.
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YouTube has used an example to explain this feature on its support page. While giving information about this feature in its Help section, YouTube said that, if the title of a YouTube video is ‘Top 10 smartphones in 2020’, this new feature will show the YouTube list of phone models present in the video. About this feature of YouTube Telling it sounds like a ‘shopping aid’ to a great extent. YouTube’s Tom Leung said, ‘We are doing a small experiment in the US which shows the audience of certain specific products which are discussed in those videos.
It is being said that this feature might be a good idea for YouTube marketers, or SMB is looking to use YouTube to showcase specific products.
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UPI payment option launched
Google-owned company YouTube has added Unified Payment Interface (UPI) as a payment option. The UPI facility has been additionally introduced with the existing payment option. Through this new feature, users will be able to pay for subscription directly from the bank account.
For monthly or quarterly subscription of YouTube Premium and YouTube Music Premium, users can pay using the UPI app. It was told that the UPI mode can also be used to get membership of features like Superchat and channel, so that users can stay connected with their favorite YouTube creators.
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