Thousands of ardent fans of popular YouTube personality MisterBeast flocked to a New Jersey mall over Labor Day weekend for the opening of their first burger joint.
More than two thousand people camped at the American Dream Mall on Saturday for a chance to meet their idol Jimmy Donaldson, the Kansas-born YouTube sensation with more than 100 million subscribers.
One fan tweeted: “If anyone’s curious how Mrbeast is going all night for burger cheese at the mall… I drove to the mall floor at 4:30 a.m., half an hour to gather a crowd of people. Taught stretch class.”
Another tweeted at 5:10 a.m. on Sunday that he “tried to sleep on a gallon of water.”
Thousands descended on the East Rutherford, NJ mall Sunday, just off Nebraska and Denmark, to sample their Misterbeast burgers, according to tweets.
The 24-year-old YouTuber, who is known for giving millions of dollars to the needy through his charity, Beast Philanthropy, and for his high-stakes competitions and tournaments, has the fifth highest circulation on the platform.
The overwhelming turnout for Misterbeast Burger’s first brick-and-mortar location also surprised the entrepreneur, who tweeted a photo of the crowd suggesting people avoid the packed mall and return on Labor Day.
Donaldson tweeted, “I feel great serving you all, but someone else is coming who might come tomorrow/later tonight.”
The mall operator said in a statement that fans arriving at the third-floor hot spot on Sunday were given wristbands upon arrival and the restaurant remained open for two hours after closing at 10 p.m.
Others left with grumbling abs, tweeting pictures of their wristband numbers that were as high as 17,941 and 18,113.
The smashed burgers are nothing fancy, but have become a national obsession for their followers. According to a press release, Misterbeast Burger opened as a delivery-only concept in December 2020 and has reached some delivery-only 1,700 locations.
One McDonald’s franchise tweeted, “Wow, pretty impressive start for a restaurant.”
The timing couldn’t have been better for the landlord of the country’s second largest mall, Mr. Beast.
The American Dream opened shortly before the pandemic began and then struggled during the outbreak to keep up with delayed retail openings, barely paying off its debt earlier this year.