December 10, 2022
NY is one of America’s leading wine producers – but good luck finding home brands in the Big Apple

Even a good thing for New Yorkers is to turn to sour grapes.

The state is the fourth largest wine producer in the U.S. after California, Oregon and Washington, but the city’s vinophile is hard-pressed to find a household brand on the shelves of liquor stores lined with bottles from Europe, Australia, and the West Coast. , found in a post inspection.

“We don’t get [many] calls for [NY wine]said Vito Masullo, owner of Soho Spirits & Wines.

“You only have a limited amount of space so you have to have what people want… New York wines while they are good – some of them are very good – they don’t have a history of cash or wines from Europe, even California ,” said the 44-year-old veteran liquor seller.

Eric Goldstein, owner of Park Avenue liquor store, which stocks some regional wines from Long Island’s East End, such as the Wolfer Estate, admitted that he feels “as it may be — I don’t want to stigmatize New York wines.” – It’s not just the top of the mind. It’s not thought of duration.”

He and other wine vendors said it is mostly tourists who buy New York wine.

Wine buyer Lorena Asensios
The New York-made wine is being sold at Astor Wine & Spirits.
Matthew McDermott
092622 New York made wines being sold at Astor Wines & Spirits, 399 Lafayette St., NYC.  (nypostinhouse) Photo by Matthew McDermott
City vinophiles have to work hard to find a homegrown brand on the shelves of liquor stores filled with bottles from Europe, Australia and the West Coast.
Matthew McDermott

Local vendors said New York’s more than 400 wineries are typically smaller than European or California powerhouses, and products tend to be overpriced—and in many cases, not promoted or sold by distributors.

Although the quality of New York wines, particularly from the Finger Lakes region, has improved in recent decades – particularly Riesling and other white wines, and reds such as Cabernet Franc from grapes grown in the colder climates of Eastern Europe – the reputation of The buyer has not been caught with.

One Finger Lakes Wittner said that his wines are more appreciated in Europe.

“I’ve got more interest in our wine in New York City because we’re exporting to London. In London, people think our wine is super hip,” said Kelby Russell, owner of Red Nut Winery, Hector with Seneca Lake until.

New York-made wine being sold at Astor Wine & Spirits
New York wines, such as the massive Astor Wines & Spirits in Manhattan’s East Village, are usually only stocked in specialty stores.
Matthew McDermott

Meghan Frank, vice president of Constantine Frank Winery in the beautiful Hammondsport along Keuka Lake, called it unfortunate “our region is overlooked. There is a perception issue we have to grapple with.” She said it is easier to sell wine in markets close to Rochester, Ithaca, Syracuse and Buffalo than it is in the Big Apple.

Meanwhile, New York regulators have blocked efforts to try and sell regionally grown wines, a wine bar owner complained.

Oli Sakhno, owner of Keuka Cafe, a wine bar and restaurant in Forest Hills, Queens, said about 40% of the wine he serves is from the Fingers Lake region.

But the state liquor authority rejected his application to open a nearby shop to sell more regional wines due to protests from nearby liquor stores by some local brands.

092622 New York made wines being sold at Astor Wines & Spirits, 399 Lafayette St., NYC.  (nypostinhouse) Photo by Matthew McDermott
Astor has 22 different NY wineries in stock across Upstate and Long Island.
Matthew McDermott

“It’s a very rigged system. I got shot. I thought there would be more excitement to sell New York wines,” Sakhno said.

A spokesperson said the New York State Wine and Grape Foundation — the trade group for the industry — receives about $1 million in state farm funding annually, with about $700,000 devoted to promotion and the rest to research.

New York wines are usually only stocked in specialty stores, such as the massive Astor Wines & Spirits in Manhattan’s East Village, where there is a rare full section of regional labels, and some restaurants such as Gramercy Tavern.

092622 New York made wines being sold at Astor Wines & Spirits, 399 Lafayette St., NYC.  (nypostinhouse) Photo by Matthew McDermott
The state budget provides $6 million in Flavor NY funding.
Matthew McDermott

Astor has 22 different NY wineries in stock from the Upstate and Long Island, with white, red and rosé varieties from Channing Daughters and Wolfer on Long Island’s East End, Constantine Frank in Hammondsport/Keuka Lake, Keuka Lake Vineyards And Hector / has Red Newts. Seneca Lake, among others.

Yet Astor Wines buyer Lorena Asensios said most tourists buy state wines.

Long Island Rep. Lee Zeldin, the GOP candidate for governor representing the wine-producing East End, said policymakers were “completely reimagined” to promote local wine and other beverages by providing tax incentives for marketing the products. “Have to do it.

“From the eastern end of Long Island to the Finger Lakes and beyond, vineyards and craft breweries are producing some of the very best wines and beers in America, but you can’t tell which products are stocked on the shelves. Going to New York stores,” Zeldin told The Post.

Here the Florida resident visits his daughter, who attends FIT, at Astor Wines & Spirits to pick up a bottle of Wolfer Estate wine from vineyards in Sagaponack, NY.
A Florida native picks up a bottle of Wolfer Estate wine from the vineyards at Astor Wines & Spirits in Sagaponack, NY.
Matthew McDermott

Zeldin proposed providing “tax breaks to small business owners who dedicate a certain percentage of their inventory to selling New York beers and wines.”

Democratic Governor Kathy Hochul defended the state’s role in promoting local wineries.

“Governor Hochul has invested millions to promote and market the winery, cut red tape to help wine producers open and expand, and drive the innovation and vineyard success of New York’s wine industry. has continued to work to enhance it,” said Hochul spokeswoman Hazel Crampton-Hayes.

The state budget provides $6 million in Tasting NY funding — $1.075 million for the NY Wine & Grape Foundation and $252,000 for Concord grape research, his office said.

092622 Wine buyer Lorena Asensios (contact #212.763.0850) with New York created the wines being sold at Astor Wines & Spirits, 399 Lafayette St., NYC.  (nypostinhouse) Photo by Matthew McDermott
Astor Wines buyer Lorena Asensios said most tourists buy state wines.
Matthew McDermott

The state’s I Love NY tourism campaign also promotes wineries and craft beverage producers, the spokesperson said.

It also signed a law providing temporary retail permits, which allow liquor vendors such as restaurants, hotels and other retailers, to make go-to drinks permanent and reduce a backlog for additional licensing employees. Increases the budget of the SLA by $2 million to slash and reduce red tape.

Former Gov. Andrew Cuomo hosted a wine and beer summit for local producers a decade ago, although this did not increase demand.

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