August 18, 2022
Purina’s fancy gala expands into human cuisine to open NYC restaurant

Meow-ma mia!

You will be licking your lips, paws and fur after this dinner.

Fancy Feast is expanding into human cuisine, with plans to open a pop-up Italian restaurant in New York City featuring upscale dishes inspired by canned dinners of fish, chicken, and beef.

The eatery of the Purina cat food brand will launch this month in downtown Manhattan, where it will serve feline-inspired Italian cuisine to humans that “reflects the sensory experience of cats at mealtimes,” the company said in a press release.

Pop-up restaurant – branded “Gatteau Bianco,” Italian for “White Cat” – serving dishes such as Salmon con Pomodorini (Salmon with Cherry Tomatoes), Brasato di Manzo (Beef Short Ribs in Red Wine) and Lemon Panna Cotta is ready. For dessert, a . According to Menu on Purina’s site.

According to Purina’s press release, “the cooks will provide guests with the detail and expertise to craft each fancy feast recipe through a variety of delectable recipes and culinary exercises.”

Amanda Hasner in Chef Whites.
Amanda Hasner is the in-house chef for the fancy feast.

The menu was developed by Fancy Feast’s in-house chef, Amanda Hasner, as well as Michelin star-winning Italian chef and acclaimed New York restaurateur Cesare Casella. The pop-up will take dinner reservations for two evenings only, on August 11 and 12. Reservations will open via OpenTable at noon on August 4.

According to the release, “16 lucky cat lovers will enjoy a complimentary tasting menu that will take them to Italy for the evening, as Chef Cassella shares his Italian heritage and passion for cooking with a menu of authentic, Tuscan cuisine.”

Chef Cesare Cassella.
Chef Cesare Casella helped design the menu of the pop-up eatery, Gatto Bianco.

Although the specific location of the trattoria was not disclosed, it will be located on a modern, upscale block “between the Far West Village and the meatpacking district,” according to Nestlé-owned Purina.

The idea is to promote the brand’s new line of canned food, “Fancy Feast Medleys.”

“Food has the power to connect us with others in meaningful ways and take us to places we’ve never been,” Haasner said in a statement. “The same is true for our cats. Gato Bianco’s dishes are prepared in a way that helps cat owners understand how their cats perceive food – from taste to texture – like this From that only fancy feasts can do.”

Last year, the pampered kitty brand released its “Fancy Feast Petit’s Feast Cookbook” for humans. The cookbook was also meant to draw attention to a new fancy feast line from pet food, Petits.

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