August 10, 2022
RBL And Bolenciaga: Reliance Brands Limited signs franchise agreement with Bolenciaga

RBL And Bolenciaga: Reliance Brands Limited has signed a strategic agreement with Bolenciaga to bring the world’s super luxury brands to the Indian markets. Under this long-term franchise agreement, RBL will be the sole partner of Bolenciaga in India.

Ballenciaga founded the company in Paris in 1937. beginning

Spanish-born Cristóbal Ballenciaga started the company in Paris in 1937. Bolenciaga is a big name in the fashion world, known for its modern clothing and innovations in fashion. Demna has been the Artistic Director of Ballenciaga since 2015 and since then Ballenciaga has been scaling new heights. Bolenciaga’s collection includes a wide range of ready-to-wear clothing and accessories for men and women.

Few brands in the world have really embraced such creativity as Bolenciaga: MD

Expressing happiness over the tie-up, Darshan Mehta, MD, Reliance Brands Limited, said, “Few brands in the world have truly embraced the creativity of Bolenciaga. They are proud of their exquisite and ingenious creations. The time has come to introduce the brand to the country as the Indian luxury consumer has matured and is using fashion as a creative expression of their individuality.”

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