new Delhi: On the Australian tour of India, the clouds of danger are looming, because Seven West Media, the institute and ‘Foxtel’ have the rights to broadcast the India-Australia series. But now the news is coming that ‘Seven West Media’ company wants to break the contract with ‘Cricket Australia’. In Australia, this media organization has the same status as ‘Star Sports’ in India and ‘Sky Sports’ in England.
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‘Seven West Media’ had signed a deal of around US $ 1.19 billion with ‘Cricket Australia’, and this Australian media had said that it would not make the initial payment of 25 million Australian dollars. In 2018, Cricket Australia sold the broadcast rights to ‘Seven West Media’ and ‘Foxtel’, and gave up almost 4 decades with ‘Channel Nine’.
What is the reason for this dispute?
‘Seven West Media’ is unhappy about the international calendar changes. This media institute believes that the new program has been kept according to the BCCI. Since the IPL will end on November 10 and the Indian cricket team coming on Australian tour after that will also have to complete their quarantine period. ‘Seven West Media’ is also upset with the fact that no big foreign cricketer will be able to join the Big Bash League as the travel ban is too stringent.
Cricket Australia in financial crisis
‘Cricket Australia’ has been facing a financial crisis ever since the corona virus epidemic started. Since March 2020, this cricket board has laid off about 80 percent of the staff. If ‘Cricket Australia’ deal with ‘Seven West Media’ breaks down, then this board may be on the verge of bankruptcy, because it will not have the money to organize a series, or the free to air international match. Live will not be broadcast.
Confusion about Venue too
So far it has not been clear whether the series between India and Australia will be according to the schedule and the fixed venue. Due to Corona virus, it will not be possible to organize matches in some cities. In such a situation, how will Cricket Australia get rid of these difficulties, it will be a matter to be seen, but till then India tour of Australia will be hanging in the balance.