Pakistan Cricket Board signs USD 200 million deal with this sports channel

Karachi: The Pakistan Cricket Board (PCB) on Wednesday signed a 3-year broadcast deal with PTV Sports worth US $ 200 million and also a cable distribution agreement with I-Media Communications Services Also done.

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The board said in a statement, “PCB signed a satellite broadcasting agreement with PTV Sports for broadcasting in Pakistan and also entered into an agreement with I-Media Communication Services to acquire cable distribution. Peacebee expects to earn more than $ 200 million in a 3-year contract.

Accordingly, the broadcasting agreement is only for Pakistan, while the PCB is soon finalizing the grant of its broadcasting rights to international regions and will also launch a new framework for its digital media rights.

Significantly, the Pakistan Cricket Board has been going through a financial crisis since the Corona virus outbreak. Pakistan Super League also had to be interrupted, causing a lot of damage to the board. The agreement with PTV Sports is nothing short of a relief for the PCB.
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