Airtel subscribers ready for expensive mobile plan, company hints

Bharti Airtel chairman Sunil Bharti Mittal has hinted at increasing mobile service charges in the next six months. He said in a gesture at an event that Airtel subscribers should be prepared to pay more tariffs in the coming times. He said that providing internet at a low cost is not practical for the telecom industry in the long run. Sunil Bharat Mittal said that 16 GB internet data is being used at Rs 160 a month. He called such a cheap rate a tragedy. He was speaking at the release of a book by Bharti Enterprises executive Akhil Gupta.

He said, “At such a price, either you consume 1.6 GB of internet capacity or else be prepared to bear more costs. We do not want you to spend 50 to 60 rupees like in the US or Europe, but 16 GB of internet for two dollars a month is not practical for the industry from anywhere. ”

Mittal said that the average revenue per user (ARPU) on consumption of digital content is estimated to cross Rs 200 in the next six months. The ARPU shows telecom companies the revenue per user.

He said, “We need Rs 300 ARPU, in this system also you will have a reasonable amount of internet for 100 rupees every month. But if you spend most of your time on TV, film, entertainment and other items, then you have to pay more. ”

According to Airtel’s quarterly results, its ARPU has increased to Rs 157 in the first quarter of the current financial year. The increase in ARPU of the company was recorded after the mobile plan prices were increased in December last year.

Mittal said that telecom companies served the country in difficult times. Now the industry has to invest on 5G, optical fiber cable and marine cable. He said that industries which are not in telecom sector also need to be digital. Therefore, ARPU should increase in the next five to six months, so that the telecom industry remains viable. Now only two or three companies are left in this area. India is a price sensitive market. In the next six months we will definitely cross the Rs 200 ARPU level and perhaps the ideal condition will be Rs 250 ARPU.


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