In the latest update of WhatsApp, ‘Add to Cart’ button has been added, through which users can browse the catalog of WhatsApp Business Account on the app. Through this new button, users can add multiple items from one merchant to a cart and place their order by sharing with the merchant.
Like any other e-commerce website or mobile app, WhatsApp also gives users the option to remove the product list from the cart. While browsing the catalog of the business account, users can click on the icon of New to see all the items that they have added to their cart.
Once the item is added to the cart, the single message is shared with the seller associated with the WhatsApp business account. The seller then reports that the order is confirmed. The payment process can also be completed through WhatsApp Pay, after which the delivery process starts. WhatsApp has also introduced an ‘open for business’ sticker pack for merchants, which can be used to promote businesses with groups and chats on the platform.
Using the cart feature, users can place orders on different items in a single message, in addition WhatsApp has also made it easier to manage orders for business accounts.
This new experience of WhatsApp has been made live for global users.
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