Sony Bravia X90J 55 Inch Ultra-HD HDR TV Launched, Know Price

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Sony’s Bravia 55-inch X90J Ultra-HD HDR LED TV has been launched in India. This TV is currently one of Sony’s most advanced TV options in India. Its price is Rs 1,39,990. It is available at all Sony centers, leading electronic stores and e-commerce portals across the country. But at present only 55 inch model of this TV is available. Sony has updated its premium LED Triluminos TV range with the X90J series. Now it has left behind the X90H series which the company launched in the year 2020.

Sony Bravia XR-55X90J price and availability
Sony Bravia KD-55X90J TV is available across all leading Sony online and offline stores. Its price on Sony online store is Rs 1,32,990. This TV is the successor of the X90H series, whose 55-inch model is currently priced at Rs. In the X90J series, the company will soon launch 65-inch and 75-inch models as well.

The Sony Bravia 55X90J looks to be up against the competition in the QLED and LED segment which also includes some TV options from Samsung, OnePlus and TCL that cost a little less than this TV. Sony’s reputation for this segment is that it stays away from the competition and focuses on premium. Its direct competition is with the entry level OLED TVs of brands like LG.

Sony Bravia XR-55X90J specifications and features
The Sony Bravia XR-55X90J is a 55-inch Ultra-HD (3840×2160 pixels) LED TV with the company’s Triluminous technology. This is similar to the quantum dot technology used in its QLED TVs. It has support for HLG with HDR10 and Dolby Vision formats as well as Dolby Audio and Dolby Atmos for sound. It gets full array local dimming, HDMI 2.1 and Ultra-HD 120Hz peak refresh rate. The TV has auto low-latency mode and has a variable refresh rate. In this, 20W speaker has been used for sound output.

This TV is said to be the world’s first cognitive intelligence TV with XR Cognitive processor. With this technique it is able to find the focal point in a particular frame. This allows it to improve picture quality at the place where the viewer is focused. Therefore, it has been said by the company that its picture quality becomes more natural and memorable.

The TV is one of the first TVs to run on the Google TV user interface, which is the spiritual successor to the stock Android TV UI. It was first introduced on Google Chromecast with Google TV.
It also has support for Google Assistant and Alexa voice assistants, Google Chromecast built-in, as well as Apple AirPlay 2 and Apple HomeKit for screen mirroring and IoT connectivity, respectively.

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