Xiaomi overtakes Samsung to become number 1 in India, 4 of the top 5 Chinese companies in the smartphone brand

There is no doubt that Chinese smartphone brands dominate India. Xiaomi, Oppo, Vivo, Realme are some of the names that dominate the budget and mid-range market. Xiaomi is now slowly looking to strengthen its hold in the premium segment as well. Now a market monitoring agency has released data for the second quarter (Q2) of 2021 regarding the shipments of mobile phones in the Indian smartphone market. It showed that even in the June quarter, India’s market share was dominated by Chinese brands with 79 per cent. Of these, Xiaomi has been the leading brand in India with the highest market share. Redmi 9A, Redmi 9 Power, Redmi Note 10 and Redmi 9 are behind the company’s top spot in shipments, out of which the top three models have sold more than one million units.

Market research firm Counterpoint on Wednesday released data on mobile phone shipments in India for the second quarter of 2021, according to which Xiaomi sold the highest number of phones in the quarter. In terms of shipments, 28.4 percent of the market has been captured by Xiaomi. However, this part also includes shipments of smartphones from the company’s sub-brand POCO. Redmi 9A, Redmi 9 Power, Redmi Note 10 and Redmi 9 have been in the list of best-selling smartphones. Redmi 9A was the best selling smartphone in the last three quarters. The company has performed well in the premium segment as well. With the launch of Mi 11 Ultra, the company has captured 7% market share in the premium segment this quarter. Not only this, POCO witnessed 480% growth in this quarter on a year-on-year basis, which is commendable.

Samsung has been the second largest smartphone company in India after Xiaomi with 17.7 per cent, registering a growth of 25% annually. The company has also performed well in online channels during the quarter. The online focused M-series and F-series contributed 66% of the brand’s total shipments in Q2.

Vivo ranked third in the second quarter with a year-on-year increase of 61%. The brand’s share increased to 12% in the premium segment priced above Rs 30,000 and the company was seen to lead the market in the Rs 15,000 to Rs 20,000 segment. At the same time, Realme saw a growth of 140% year on year and secured the fourth position. The company has dominated the 5G smartphone market and leads the segment with 22% share.

Oppo grew 103% year-on-year and had a 10% market share in the second quarter of 2021. Oppo F19 Pro+ was the top 5G smartphone model in the Rs 20,000 to 30,000 price bracket. Apple has maintained its top position in the ultra premium segment above Rs 45,000 with 49% market share. At the same time, OnePlus has grabbed 34% of the premium market.


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