Counterpoint’s latest report highlights over 150 million shipments of smartphones, while the world’s economy was hit by an epidemic in the year 2020. Xiaomi captured 26 percent of the market in the year 2020 and became the top company in terms of shipments, followed by 21 percent market share by Samsung. Vivo acquired 16 percent share in the Indian smartphone market and took the third position. Counterpoint says that Vivo was the top offline player last year. Realme’s market share increased from 10 percent in 2019 to 13 percent in 2020. Realme shipments grew by 22 percent in 2020 and the company crossed 20 million i.e. 20 million units for the first time.
Xiaomi saw a 13 per cent growth in the fourth quarter of the year (Q4 2020) thanks to strong demand for Redmi 9 and Redmi Note 9 series. In the same quarter, Samsung saw a 30 percent year-over-year growth and the Counterpoint report says that online channel shipments grew by one and a half times in 2020, year-over-year. Realme saw the highest growth due to strong shipments of its C Series and Narzo Series.
Counterpoint’s report stated that Apple took sixth place in Q4 2020. The company saw 171 percent year-over-year growth in the fourth quarter (Q4) and 93 percent year-over-year growth for the entire year. This was made possible due to the launch of the iPhone 12 and the tremendous online offers on the iPhone SE (2020) and iPhone 11. OnePlus saw 200 percent year-over-year growth in the fourth quarter of 2020 thanks to its mid-range Nord series and the new OnePlus 8T series.
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