Fitbit has announced that it will add support for logging in with a Google Account in 2023. The move comes after Fitbit joined the Google family of companies in January 2021, which was valued at $2.1 billion (about Rs 17,000 crore). Fitbit’s latest devices, including the Sense 2 and Versa 4, were released with the “Fitbit by Google” branding, and an operating system similar to Google’s Wear OS 3 for its Pixel watch. According to Fitbit, signing up to set up new Fitbit devices will require using a Google account starting next year.
For the time being, Fitbit continues to provide its products and services “separately from Google” and requires a Fitbit account to use the apps and devices. Fitbit’s help page, Fitbit currently manages its own login system with two-factor authentication (2FA) which uses carrier SMS for verification.
Once the changes begin in 2023, according to the company’s help page, “certain uses of Fitbit will require a Google Account, including signing up for Fitbit or activating newly released Fitbit devices and features.” included.” Non-Google Fitbit account users will be allowed to continue using their accounts in the same way until 2025.
The European Commission, which approved Google’s acquisition of Fitbit, under EU merger regulations, mandates full compliance with Google’s “binding commitments” package that includes ensuring that user health and wellness data is not used by Google. Not being used for advertisements, and to maintain access to the user. health and fitness data to software applications via the Fitbit Web API, at no additional charge or downgrading of users’ experience on third-party wrist-worn devices. The term of this mandatory commitment is currently ten years, after which the Commission may choose to extend the commitment for an additional ten years.