September 25, 2022
Apple hikes prices for apps, in-app purchases on the App Store in several countries


Apple announced on Monday that it will increase the prices of apps and in-app purchases on the App Store in several countries starting next month. According to the Cupertino tech firm, the prices will be applicable to all purchases except auto-renewable subscriptions. Changes in pricing, in particular for Vietnam, will reflect the rules for collecting applicable taxes. Apple has informed developers that their proceeds from the sale will be calculated on a tax-exclusive value basis. Developers will also have the option to update or preserve pricing for existing customers.

In a blog post on Monday, Apple Having said That pricing for apps and in-app purchases in multiple regions will be increased as early as October 5. Countries where apps will become more expensive include Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden and Vietnam. Apple says that all regions that use the euro currency will also be affected by the increase in pricing.

Apple also said that the increase in pricing in Vietnam would reflect new rules applicable to the company, which would require it to collect and pay taxes, including value-added tax and corporate income tax, at a rate of 5 percent each.

Meanwhile, developers were informed that their earnings would be calculated on price excluding taxes, and that revenue from App Store sales would be adjusted according to changes in pricing.

The company also reminded developers that the app’s pricing and in-app purchases can be updated, while also preserving pricing for existing customers.


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