September 25, 2022
Apple iPhone 15 Pro Max may be renamed as iPhone 15 Ultra: Mark Gurman


There are four models of the iPhone 14 series – iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max. However, this nomenclature may change from next year. Two industry analysts have suggested that Apple may rename the top-of-the-line iPhone 15, which is believed to carry the iPhone 15 Pro Max moniker, as the iPhone 15 Ultra. While one says it will “better match Apple’s latest naming strategy”, another says it could help the Cupertino-based company “increase Pro shipment allocation and the new iPhone ASP”.

first mention Last week, Apple launched the iPhone 14 series of iPhone 15 Ultra. Analyst Mark Gurman Told That it would make sense for Apple to eventually rename its top-end phones from “Pro Max” to “Ultra.” He suggested the name change would be much easier and “better match Apple’s latest naming strategy,” as explained in the company’s M1 Pro, M1 Max and M1 Ultra Mac chips.

A day later, another noted analyst Ming-Chi Kuos tweeted Saying that he believes Apple will create more differences between the iPhone 15 Pro and iPhone 15 standard models “to increase Pro shipment allocation and the new iPhone ASP.”

“Going a step further, Apple will start to differentiate between iPhone 15 Pro Max and iPhone 15 Pro. It is best practice to generate more sales/profits in a mature market through precise product segmentation strategy, “Ming-Chi Kuo tweeted, By starting to “create discrimination,” Kuo may have indicated that Apple may start offering special features in the iPhone 15 Pro Max.

It should be noted that Apple currently separates its phones as non-Pro and Pro iPhone models. While this year’s Pro model has received a design change in the front and cameras, the non-Pro models come with iterative upgrades on the iPhone 13 series.




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