October 3, 2022
Apple iPhone 15 Pro Max may get more special features than Pro variant: Ming-Chi Kuo

The Apple iPhone 14 series was unveiled on 7 September. It’s been just days since the launch of the iPhone 14 series and the rumor mill has started revealing some details about next year’s iPhone. Analyst Ming-Chi Kuo claimed that Apple would create more differences between the iPhone 15 and 15 Pro models. The company currently offers four models – iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max. The Pro models share top-of-the-line hardware, while the iPhone 14 and iPhone 14 Plus come with iterative upgrades over the iPhone 13 series.

For the next year, the analyst claimed that Apple would further widen the gap between Pro and non-Pro iPhone models. Apple may start offering exclusive features in the iPhone 15 Pro Max. Kuo believes the company can do this through a precise product segmentation strategy to generate more sales/profits in a mature market. Apple also wants to increase the shipment allocation of the Pro model, thus further increasing the average selling price (ASP) of the iPhone.

I believe Apple Pro will create more difference between the iPhone 15 Pros and iPhone 15 standard models to increase shipment allocation and the new iPhone ASP.

— (ming-chi kuo) (@mingchikuo) September 9, 2022

Apple currently offers a 120Hz promotion display on the iPhone 14 Pro and iPhone 14 Pro Max with a hole-punch and a pill-shaped cutout for the Face ID sensor and front camera.

The Pro model also gets a brighter display and a faster A16 Bionic SoC. Apart from this, there is a brand new camera setup with a 48MP main camera. Currently, apart from the larger display and battery on the iPhone 14 Pro Max, both Pro iPhone models share similar hardware.

On the other hand, the 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus have standard 60Hz OLED displays with a wide notch at the top. They get the A15 Bionic chip from the iPhone 13 Pro lineup with a five-core GPU. Apple is also offering an upgraded 12MP dual-camera setup with a larger primary camera sensor. You can click here to check out our first impressions of the iPhone 14 Pro and iPhone 14 Pro Max.

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