August 12, 2022
Apple retains the title of Most Valuable Brand in 2022;  Amazon, Google, Microsoft among top 10 brands: Report

According to a report, Apple has retained the title of the world’s most valuable brand in 2022, with a valuation of $355.1 billion (about Rs 26,72,600 crore). The Cupertino company’s valuation increased by 35 percent — thanks to the growth of its recognition in the market. After Apple, Amazon and Google have been named among the top-three most valuable brands of the year. TikTok, on the other hand, has emerged as the world’s fastest growing brand with a valuation of 215 percent in 2022.

Brand valuation consultancy Brand Finance said in its latest ranking Report that Apple became the first brand to reach a $3 trillion market valuation. The company’s branding grew from $263.37 billion (approximately Rs 19,83,000 crore) in 2021 to $355.1 billion in 2022.

“The iPhone still accounts for about half of the brand’s sales. However, this year Apple focused more on its suite of other products with a new generation of iPads, an overhaul for the iMac, and the introduction of AirTag, “the firm Told,

Brand Finance notes that Apple’s services, including Apple Pay and Apple TV, are also increasing in importance to the brand’s success.

After Apple, Amazon is once again second in the Global 500 ranking of Brand Finance in 2022. US e-commerce giant iPhone maker clocked a 38 percent increase in the brand value mark of $300 billion with the iPhone maker to $350.3 billion (approximately Rs.26,36,800 crore).

“Amazon sees logistics as key, developing its own end-to-end supply chain through a growing fleet of trucks, vans and airplanes. In 2020 and 2021, the brand will add an estimated $ 80 billion, while it has invested a combined $58 billion in the last five years,” the firm said.

According to Brand Finance, Google’s brand value grew by 38 per cent to $263.4 billion (about Rs 19,82,880 crore) this year. The firm said that since Google relies on advertising for the vast majority of its revenue, it was hurt at the start of the COVID-19 pandemic due to a drop in ad spending. However, the search giant’s business resumed as the world adapted to the new normal.

After Google, Microsoft has retained its position at the fourth position in Brand Finance’s Global 500 rankings this year. The company’s brand value increased by 31 percent to $184.2 billion (approximately Rs 13,86,390 crore).

Retail chain Walmart has overtaken Samsung to become the fourth most valuable brand in 2022 according to Brand Finance. The company reached a brand value of $111.91 billion (approximately Rs 8,41,000 crore) after a 20 percent increase from its previous year’s value of $93.18 billion (approximately Rs 7,00,400 crore).

Samsung, on the other hand, dropped to the fifth position with a brand value of $107.28 billion (approximately Rs 8,06,200 crore). The company became the only South Korean company in the Top 25 Most Valuable Brands by Brand Finance.

Unlike Samsung, Huawei increased its position in the Brand Finance 500 ranking from 21 to nine this year. The firm said the Chinese company received $71.2 billion (approximately Rs 5,34,800 crore), an increase of 29 per cent.

“Huawei’s smartphone business was badly hit by US sanctions, but it responded positively by investing heavily in both domestic technology companies and R&D, as well as its focus on cloud services,” Brand Finance said.

In addition to leading top-value brands, TikTok has been named by Brand Finance as the world’s fastest growing brand. The short-video app has grown its brand value by 215 percent to $59 billion (approximately Rs 4,43,300 crore) in the past one year. It claimed the 18th position among the Top 500 Most Valuable Brands in the world as recognized by Brand Valuation Consultancy.

Similar to TikTok, Snapchat emerged as an app this year marking a rise in its brand value. According to Brand Finance, the brand value of the app increased by 184 percent to $6.6 billion (about Rs 49,600 crore).

WeChat has also been named by the firm as the world’s strongest brand for the second year in a row. According to the report, its brand value in 2022 was $ 62.30 billion (about Rs 4,68,100 crore).

The technology sector was once again the most valuable in the Brand Finance Global 500 rankings in 2022. The firm said the sector hit a cumulative brand value of $1.3 trillion (approximately Rs 97,66,315 crore).

It is important to note that the brand value reported by Brand Finance does not reflect the market cap of the brand and is calculated independently by the firm.

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