August 8, 2022
Apple will today advertise in App Store tabs, individual app pages: Details


Apple plans to show ads in the Today tab of the App Store and on individual app pages. As per reports, the two new ad placements will expand on ads that users can already see in the Search tab and search results of the App Store. Ads in the Today tab will appear in the large card format used by other content in that tab, but users will see a small blue box with the word ‘Ads’ under the name of the app. Ads for individual app pages will appear under the ‘You might also like’ header, which suggests apps related to the app the user is viewing.

Like App Store search, ads on app pages will be highlighted in blue to differentiate them from other recommendations. according to a report good As of 9to5Mac, ad shoppers will not be able to target specific apps to these ads, but the ads will be relevant to the app they serve.

“Apple Search Ads provides developers of all sizes with opportunities to grow their business,” Apple said in a statement to 9to5Mac.

He adds, “Like our other ad offerings, these new ad placements are built on the same foundation – they will only contain the content of approved App Store product pages for apps, and will adhere to the same rigorous privacy standards.”

The company plans to start testing the new ads soon. As mentioned earlier, developers who want to promote their applications on Apple’s App Store will not be able to target a specific application for product page ad placement, but relevant ads from each product page, according to user reports. will see.

according to a report good By The Verge, Apple first began showing ads in App Store search results in 2016 and began asking users for their permission to enable personalized ads in September.


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