August 8, 2022
Indians spent 4.7 hours a day on their phones in 2021, finds App Annie’s State of Mobile 2022 report

According to a report by mobile app analytics platform App Annie, smartphone users in India used their devices for an average of 4.7 hours a day in 2021. The daily average smartphone usage has increased for the third year in a row, reflecting the increasing dependence on smartphones amid the ongoing coronavirus pandemic. India was ranked second among the top 20 mobile markets in terms of app downloads this year, accounting for nearly 27 billion downloads in 2021. Finance apps were also popular in India, with over 1 billion downloads last year.

Mobile as of 2022 report good By mobile app analytics service App Annie, smartphone owners in India used their devices for an average of 4.7 hours per day in 2021, 4.5 hours in 2020 and 3.7 hours in 2019. However, Indian smartphone users were on their phones for fewer hours. Compared to their counterparts in Brazil, Indonesia, South and Korea, where average daily smartphone use was five (or more) hours in 2021. Mexico was also ahead of India, averaging 4.8 hours per day. According to the report, mobile-first markets spent a third of their waking hours on their smartphones.

Mobile Usage 2021 App Annie Global Smartphone Usage App Annie

Users in Brazil, Indonesia and South Korea spent more than 5 hours a day in apps in 2021
Photo credit: Screenshot / App Annie

Smartphone users in most countries saw an increase in total hours spent watching video streaming apps in 2021, with the notable exceptions of India and China, which saw a decline of -8 percent and -46 percent, respectively, from 2019. According to the report, in terms of downloaded applications, India was the second largest country in 2021 with around 27 billion app downloads (out of 230 billion global downloads). The global app store spend for 2021 is estimated at $170 billion (about Rs 12,60,461 crore). According to the report, finance apps, job search apps like Apna and food delivery apps in India saw growth among users.

The report also reveals that the most searched keywords on the iOS App Store in India were “WhatsApp+” followed by “Zoom” and “Google Meet”. Many iPhone users in India were looking for “WhatsApp Business” and “Call Recorder for iPhone Free” in 2021. Finance app downloads in India crossed the 1 billion download mark, taking the global downloads for finance apps to 5.9 billion in 2021. According to the report, WazirX saw the highest year-on-year growth in sessions per user in 2021, giving tough competition to US-headquartered app publishers.

According to the report, the food and beverage delivery app in India returned 12.1 billion user sessions in Q4 2021, after a recorded decline in Q2 2020 due to the coronavirus pandemic and related logistics issues. The government’s Aarogya Setu app crossed the 100 million download mark, but saw a drop in open rates year after year. Travel apps also saw an increase in downloads in 2021, with India registering a growth of 5 percent. Global travel app downloads hit 1.95 billion downloads in the second half of 2021 – close to pre-pandemic levels of 2.08 billion.

According to the report, consumer spending on dating apps has increased in countries such as Germany, Indonesia and Japan, but Indian users spent less on dating apps in 2021, an increase of 18 per cent since 2018. However, the report said that while spending on these apps may be low in India, more than 75 per cent of users have started going on “hobby” dates. According to the report, global spending on dating apps crossed $4 billion (about Rs 29,659 crore) in 2021, marking a 95 percent increase since 2018.

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