August 13, 2022
Smartphone market worldwide reaches pre-Covid-19 level in 2021, Samsung maintains lead: Canalys


According to a report, the worldwide smartphone market reached pre-COVID-19 levels in 2021 with 1.35 billion shipments, up seven percent year-on-year. The growth has been registered despite the shortfall in component supply due to the pandemic still being faced by most of the players in the market globally. Samsung retained its market leadership with a 20 percent share in the year. It was followed by Apple. Xiaomi, Oppo and Vivo were the other three in the list of top five smartphone vendors globally.

Analyst Firm Canalys informed of On Friday, the global smartphone market reached 1.35 billion units in 2021, close to the 2019 shipment mark of 1.37 billion units. This year’s shipments were also up from the 1.26 billion units shipped in 2020.

“Many vendors delivered their best performance in 2021, growing smartphone shipments by double digits, and surpassing pre-COVID-19 levels,” Canalys analyst Sanyam Chaurasia said in a prepared statement. “The key growth driver for the industry has come from the huge mass market segment, particularly in Asia Pacific, the Middle East and Africa, as well as Latin America. Unfortunately, this segment also witnessed the most severe component shortages, especially in the low-end 4G chipsets.”

Among other players, Samsung continues to lead the global market in 2021. The South Korean company shipped 274.5 million smartphone units, 19 million more than the 255.5 million units shipped in 2020 – or showing a seven percent annual growth. However, Samsung retained the 20 percent market share it captured last year, the Canalys report said.

Apple ranked second with 230.1 million units shipped in the year. The Cupertino company managed to ship 22.9 million more iPhone units from 207.2 million units in 2020, which helped mark an 11 percent annual growth. It also increased its market share from 16 per cent last year to 17 per cent.

Xiaomi was at number three after Samsung and Apple. The Chinese company captured a market share of 14 per cent in 2021 by shipping 191.2 million units.

Xiaomi was followed by Oppo and Vivo which grabbed 11 and 10 percent market share respectively last year. Oppo shipped 145.1 million units in the year which included OnePlus shipments. On the other hand, Vivo’s shipments increased to 129.9 million, Canalis said.

The report shows that the market share of other players declined to 28 per cent in 2021 from 33 per cent in the previous year.

Canalys. Worldwide smartphone shipments and growth in the full year 2021 as per

vendor2021 shipments (in million)2021 market share2020 shipments (in million)2020 market shareannual increase
samsung274.5accept it255.5accept it7 percent
Apple230.117 percent207.216 percent11 percent
Xiaomi191.214 percent149.612 percent28 percent
Opposition145.111 percent119.49 percent22 percent
Vivo129.910 percent112.69 percent15 percent
other379.428 percent420.533 percent-10 percent
gross1,350.2100 percent1,264.7100 percent7 percent

Canalys Research Analyst Le said, “Apple’s record-breaking year in smartphones comes as no surprise, but Samsung was hit hard by supply and production issues in the year, and its key volume driver, the Galaxy A-series, took the world by storm.” Saw a shortage throughout.” Juan Chew. “However, Samsung focused on increasing profitability, particularly through its high-end portfolio. The Galaxy S and Z families have been instrumental in offsetting their falling volume share against Chinese vendors in the global market.

On the share of quarterly shipments, Canalys said the global smartphone market shipped 363 million units in the fourth quarter, showing a one percent year-on-year increase.

Apple led the market in the fourth quarter of 2021 with 82.7 million units, resulting in a 23 percent share. Samsung, however, came in second with 70.5 million units shipped, resulting in a 19 per cent share, the firm said.

Xiaomi also maintained its third position in terms of quarterly shipments. According to Canalys, the company shipped 45.4 million units and held a 13 percent stake.

Oppo and Vivo were the remaining brands in the list of top five smartphone vendors globally in the fourth quarter of 2021.

Worldwide smartphone shipments and growth in the fourth quarter of 2021 according to Canalys

vendorQ4 2021 Shipments (in million)Q4 2021 Market ShareQ4 2020 Shipments (in million)Q4 2020 Market Shareannual increase
Apple82.723 percent81.823 percent1 percent
samsung70.519 percent62.017 percent14 percent
Xiaomi45.413 percent43.412 percent5 percent
Opposition33.99 percent36.310 percent-7 percent
Vivo28.58 percent32.19 percent-11 percent
other102.128 percent103.929 percent-2 percent
gross363.1100 percent359.6100 percent1 percent

Canalys anticipates that the ongoing supply shortage will gradually ease as chipmakers ramp up production and the price of 5G chipsets falls. Chaurasia said this will eventually help 5G devices become the next volume driver in 2022.


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