August 13, 2022
Xiaomi to lead Indian smartphone market with 20 percent share in Q2 of 2022, says CMR report

Chinese smartphone maker Xiaomi led the Indian smartphone market despite a 22 per cent decline in its sales during the April-June 2022 period, a report by Cyber ​​Media Research (CMR) said on Thursday. Xiaomi topped the list with 20 percent market share, followed by Samsung with 18 percent share. However, the Korean phone maker led the growth in the 5G phone category with 28 percent market share in that segment, according to the report.

The CMR report estimates that 5G smartphone shipments grew by 7 per cent quarter-on-quarter (QoQ) and 163 per cent year-on-year during the April-June 2022 quarter.

The report said that Apple tops the super-premium (Rs 50,000 – Rs 1,00,000) segment with 78 per cent market share along with iPhone 12 and iPhone 13 series, which contributed the most to iPhone shipments during the quarter. , stated in the report.

“Shipments of 5G enabled smartphones have grown strongly over the past few quarters. With the completion of 5G auctions and the anticipated roll-out of 5G services in India soon, 5G smartphone shipments will gain further momentum during the second quarter of 2022. “The overall macro-economic environment has led to a moderation in consumer demand,” Maneka Kumari, CMR Analyst, Industry Intelligence Group, said in a statement.

In the overall smartphone market, Realme shipments grew by 22 per cent and the company maintained its third position with 16 per cent share. Vivo and Oppo followed Realme at the fourth and fifth positions with 15 and 10 percent market share respectively.

Chinese feature phone maker itel topped the feature phone segment with 25 per cent market share. It was followed by Lava, which saw a 21 per cent increase in shipments, helping the domestic mobile company grab a 21 per cent share in the feature phone category.

Despite a 25 per cent drop in shipment volume, Samsung took the third spot in the feature phone market with 11 per cent market share.

According to the report, Nokia’s shipment volume declined by 8 per cent in the March 2022 quarter and its market share declined to 10 per cent from 11 per cent in the June quarter.

CMR estimates that the total smartphone shipments will touch 174 million in the calendar year 2022.

“We anticipate some easing of supply-side constraints ahead of the festive season in the second half (H2) of 2022.

Amit Sharma, CMR Analyst, Industry Intelligence Group, said, “With leading smartphone brand H2 launching its flagship in 2022, consumer demand in the premium smartphone segment will continue to remain strong.

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