Netflix introduced games on its platform on Tuesday. The new development is the result of a years-long experiment that the video streaming company is doing to delight both its investors and users with new experiences, going beyond just offering movies and television series. As a result of the update, Netflix subscribers worldwide will now be able to play five mobile games – Stranger Things: 1984 (BonusXP), Stranger Things 3: The Game (BonusXP), Shooting Hoops (Frosty Pop), Card Blast (Amuzo & Rogue Games) , and Teeter Up (Frosty Pop).
Initially, Netflix released mobile games on Android devices. You can select them through the dedicated game row or games tab available on mobile devices, or access them from a drowning menu of categories on tablets, and then download selected games through Google Play. Once downloaded, the games will be available for access directly through the Netflix app.
Although the initial experience is limited to Android, it’s also available for iOS users, the company said. Told on Twitter.
Netflix is not charging any extra fees for offering mobile games on its platform. The company is not serving any advertisements or making in-app purchases to offer the game through its platform. However, all of this may be an introductory step as Netflix may eventually be able to use gaming as a source of generating additional revenue.
To attract the masses, games on Netflix are available in as many languages as the platform has for regular offerings. This means that you can also get the game in Indian languages including Bengali, Hindi, Punjabi, Marathi and Tamil. However, if you haven’t selected a particular language of your choice, the games will be in English by default.
Some Netflix games can also be played offline.
It’s also important to note that games are not available on the Kids Profile. You will also need to enter your PIN to prevent children from accessing your profile to play games on your device.
“Like our series, movies, and specials, we aim to design games for any level of game and every kind of player, whether you’re a beginner or a lifelong gamer,” said Mike Verdu, VP of game development at Netflix. a blog post.
Netflix is working with indie game studios, including BonusXP For some time, In September, the California-based company Los Gatos also acquired video game maker Night School Studios and launched five early mobile game titles in select European markets to test the new move.
Along with the acquisition and partnership, Netflix appointed Verdu as the head of its gaming division in July. he was the first collaboration with developers He worked at Facebook to develop its own augmented reality (AR) and virtual reality (VR) content, and at hardcore gaming companies including Electronic Arts, Zynga, Kabam, Atari and Legend Entertainment.
Netflix in July formally declared Your venture into the gaming world. The company told its investors during its second-quarter earnings call that it views gaming as another new content category.
“We are as excited as ever about our movies and TV series offering and we anticipate increased investments across all of our current content categories and a long runway of growth, but as we have been in our push into original programming nearly a decade We think the time is right to learn more about how our members value sports,” the company said in its earnings call.
Netflix may be able to increase stickiness on its platform by offering movies and television series as well as games. However, it remains to be seen how the company will be able to use the update to expand its revenue and maintain its leadership in the video streaming market. It is also unclear whether the gaming experience is limited to mobile devices or even reaches TVs over time as Netflix may later need to convince users to get dedicated game controllers for playing games.