US tech giants such as Apple, Google, Facebook and Amazon should be regulated by the EU country where they are based under proposed EU rules, a top lawmaker said on Tuesday, expanding the scope of the act planned by some countries. Leaving behind efforts to widen.
The country of origin principle is set out in EU antitrust chief Margrethe Vestager’s draft rules known as the Digital Services Act, which requires US tech giants to do more to police the Internet for illegal and harmful content. is required.
The theory implies that Ireland is responsible for regulating Apple, the Alphabet entity Google and Facebook because they have their European headquarters there while Amazon is under the supervision of Luxembourg.
France and some other countries are trying to widen the scope, concerned that enforcement concentrated in just two countries could undermine rules and slow decision-making.
Lawmaker Christel Schaldemos, who is administering the DSA through the European Parliament and has the power to modify or add other provisions, supports the original proposal for the act.
“It makes sense to keep the country of origin,” she told Reuters in an interview.
However, Shaldemos wants to go a step further than Vestager by banning some targeted ads in the DSA.
“Targeted ads that are based on your behavior on Facebook, for example, shouldn’t be allowed. Ads based on the fact that you’ve visited websites to buy shoes and things like that, classic commercial ads probably should be allowed,” she said. ,
Shaldemo said she expects to finalize her draft with other lawmakers in the next two months so that she can strike a deal with EU countries next year before the proposed rules go into effect.
© Thomson Reuters 2021