The latest IDC report shows that Chromebooks and tablets reported their first quarterly decline in shipments since the start of the pandemic in 2020. While Chromebook shipments declined 29.8 percent year-on-year in the third quarter of 2021, tablet shipments declined 9.4 percent year-on-year. Chromebook shipment volume declined to 6.5 million units and tablet shipment volume declined to 42.3 million units. In the Chromebook segment, Lenovo reportedly leads the pack with 23.1 percent market share. Apple, on the other hand, ruled the tablet segment with 34.6 percent market share in the third quarter.
IDC’s Latest report good suggests that the easing of restrictions in many regions pushed up spending in other categories, weakening demand for Chromebooks and tablets. The report said the decline also stemmed from a stronger third quarter in 2020 when consumer appliance shipments peaked. As mentioned, Lenovo ruled the Chromebook segment in Q3 2021 with 1.5 million shipments and 23.1 percent market share. However, its annual growth declined by 10 per cent as it sold 1.7 million units in the same quarter last year. For Chromebook shipments, Acer comes in second with 1.4 million shipments and 20.8 percent market share. Dell and HP come in third and fourth, respectively, with 1.2 million and 1.1 million shipments in the third quarter. Samsung came in last with 0.6 million shipments and 8.9 percent market share. Nearly all the top Chromebook makers saw a decline in annual growth, except for Samsung, which saw a modest 0.2 percent increase.
“Many schools and governments blew their budgets to provide tools for distance learning and even consumers to learn in 2020,” says Anooga Natraj, senior research analyst with IDC’s Mobility and Consumer Device Trackers. Buy devices aggressively. The education market is expected in the near term. This directly affects Chromebooks and even tablets to some extent, especially in developed markets such as the US and Western Europe, over the past quarters. Due to higher volumes. However, Chromebooks continue to grow their footprint in Asia/Pacific (excluding Japan and China), Latin America and emerging markets such as the Middle East and Africa, but sales in these regions account for less than 13 percent of total Chromebook volume. and is therefore far from shifting the global market.”
Speaking of tablets, the latest IDC report suggests that Apple led the pack in Q3 2021 shipments with 14.7 million units and 34.6 percent market share. The same quarter last year saw a 4.6 per cent annual growth with only 14 million units shipped. Samsung comes second with 7.5 million shipments and a market share of 17.7 percent. Amazon-branded tablets and Lenovo tablets come in third and fourth places with 4.7 million and 4.3 million units shipped, respectively.
Huawei managed to ship 2.4 million tablets in Q3 2021, with a 5.4 percent share of the global market and ranked fifth in the tablet rankings.