August 8, 2022
Great Indian Festival 2021: Inside Amazon’s month-long sale event


The Amazon Great Indian Festival 2021 sale begins this Sunday, October 3 – earlier if you’re on Prime – with deals, discounts and offers on a range of products. Amazon’s sale has been said to run as a month-long event this year like last year. There are also a slew of new devices including smartphones, tablets and laptops that will be available with discount offers during the Amazon Great Indian Festival sale. Along with regular deals and discounts, Prime members will receive additional benefits including early access.

In this week’s episode of the Gadgets 360 podcast Orbital, host Akhil Arora speaks with Akshay AhujaCategory Leader – Consumer Electronics, Amazon India, to discuss all things Amazon Great Indian Festival 2021 Sale.

The discussion begins with how Amazon tries to set up the festive sale in addition to the regular discounts and offers that are running on its e-commerce site. Ahuja says sales like the Great Indian Festival are essentially a celebration that focuses on millions of small and medium business vendors and local offline retailers.

Like last year, Amazon is organizing this year’s Great Indian Festival Sale as a month-long event to attract customers looking for deals and discounts during the festive season. Prime members will also get Early Access on Saturday, October 2.

Amazon Great Indian Festival kicks off tonight for Prime members: Here’s a preview of the deals

However, unlike the Prime Day sale, which is specifically designed for Amazon Prime members, the Great Indian Festival sale is available for regular customers as well.

Ahuja underlined that during this year’s Amazon Great Indian Festival sale, customers will see over 1,000 new product launches from brands like Apple, Samsung, Sony, OnePlus and Xiaomi. This would also be the best time to shop for Amazon Echo, Fire TV and Kindle devices. Alexa smart home combo offer will also be available during the sale.

Amazon’s Ahuja also points to the growing demand for laptops and tablets that is driven by work from home culture. Ahuja also says that the headphone category has been gaining a lot of traction — many Amazon customers buy the headphones as their first product after sign-up.

Amazon Great Indian Festival 2021 sale starts soon: How to get the best deals, what to expect

In terms of new customers, Amazon is seeing growth from tier two and tier three cities. The company recently expanded Indian language support in its market by introducing Bengali and Marathi as two new languages. It is also working with various local retailers to meet the growing demand for online shopping in the country.

Ahuja says that Amazon is currently serving almost 100 percent Indian pin codes. He also noted that since January 2020, over three lakh new sellers have joined the online marketplace to sell their products online.

Amazon Great Indian Festival 2021: Live Blog of Latest Deals and Discounts

You can listen to the full discussion by pressing the play button Spotify Embedded player above. You can also find us on amazon music, Apple Podcasts, google podcasts, Song, jiosawaniAnd wherever you get your podcasts.

Don’t forget to follow the Gadgets 360 podcast wherever you’re listening. Please rate us too and leave a review.

New Orbital episodes are released every Friday, so be sure to tune in each week.

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