Bharti Airtel chairman Sunil Bharti Mittal called the current data tariffs a “tragedy” and said the rates are volatile. At an event, Mittal asked Airtel customers to “be prepared to pay a lot”. Mittal suggested that instead of getting 16GB of data for Rs. 160, users should only get 1.6GB for the same price, though he said rates shouldn’t be as high as in the US or Europe.
“You either end up consuming 1.6GB of capacity per month at this price or you can be prepared to pay a lot more,” Mittal said. Told At an event, according to PTI. “We don’t want $50-60 (about Rs 3,700 – Rs 4,400) like the US or Europe, but certainly $2 (about Rs 160) for 16 GB per month is not sustainable.”
According to PTI, Mittal said that he asked for Rs. 160 for 16GB of data was a tragedy for the business. He suggested that only 1.6GB of data should be offered to consumers at this price point. It works up to Rs. 100 per GB. To put things in perspective, Airtel currently offers 1GB daily data for 24 days at Rs. 199, which is Rs. slightly more than . 8 per GB. Mittal says the ideal average revenue per user (ARPU) should be at Rs. 300 per month for the business to be sustainable, and the chairman of Bharti Airtel wants the ARPU to be at least Rs. 200 in six months.
“We need ARPU of Rs 300 in which you will have a lower end of Rs 100 per month with good amount of data. But if your consumption is around depriving the network of TV, movies, entertainment watching and other important special services , then you need to pay for it,” Mittal said. He made these statements at a book launch event of Bharti Enterprises executive Akhil Gupta. The PTI report said that Airtel has seen an increase in ARPU by Rs. 157 In June this year, it was followed by an increase in tariff in December last year. However, even this hike was not enough to reach Rs. Mittal told the figure of 300.
Should the government explain why Chinese apps were banned? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, google podcastseither RSSDownload the episode, or just hit the play button below.