October 3, 2022
BSNL to launch IPTV service in Kerala on pilot basis from August 27: Report

Bharat Sanchar Nigam Limited (BSNL) is reportedly all set to launch Internet Protocol Television (IPTV) services. These services are said to start from August 27 in the Kerala circle. The trial will be conducted in Kerala circle for two months before commercial availability. The IPTV service trial is reported to be offered in only three regions – Ernakulam, Alleppey and Thrissur. The trial period is said to be from August 27 to October 31. Users who register to BSNL’s IPTV service before September 10 will reportedly get complimentary access to all free-to-air (FTA) channels for a month.

Telecom Talk reports That was shared in a letter written by PG Nirmal, General Manager, BSNL Kerala to all Business Operator Heads for Sales and Marketing, regarding the commencement of trial for IPTV service of BSNL. One Part The letter from BSNL’s working group, Sanchar Nigam Executive Association, was shared on Twitter. This association has more than 12,000 officers as its members. The letter confirms that the IPTV service trial will be conducted from August 27 to October 31 in Ernakulam, Alleppey and Thrissur.

As an initial offer to attract subscribers, all FTA channels will be provided free of cost for one month to all those who register for BSNL IPTV service before 10th September. This offer is only for customers in the above test areas.

The report said that BSNL IPTV service provider Cinesoft had earlier proposed a 50-50 revenue sharing model in May, in which BSNL would get Rs. 65 per connection. Cinesoft was also reported to be providing IPTV feeds for Rs. 25 per user, enabling local cable operators to earn Rs. 40 per connection. This was clearly an ‘unattractive package’ for local cable TV operators (LCOs) in Kerala as they claimed that they got better offers than other multi-system operators (MSOs). The launch of BSNL’s IPTV service has reportedly been delayed due to failure to reach an ‘acceptable deal’.

A new revenue sharing system was proposed by Sanchar Nigam Executives Association in which BSNL and Cinesoft share a fixed revenue of Rs. 25 each. This system allowed LCOs to sell the IPTV service model for Rs. 130 per user but enabled them to earn Rs. 80 per connection. There is no clarity on whether BSNL has opted for this proposed revenue sharing model, or it has introduced a different model to seal an amicable deal.

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