August 8, 2022
Facebook owner Meta’s first physical store is now open to the public in Burlingame, Calif.

Facebook parent Meta has opened its first physical store — in Burlingame, Calif. — to showcase its hardware products like virtual and augmented reality goggles and glasses.

The store, which is open to the public until Monday, is designed for those looking to test out Portal video calling gadgets and Oculus virtual reality headsets as well as products like Ray-Ban Stories, Meta’s AR glasses and sunglasses. want.

Shoppers still have to order glasses from Ray-Ban, but can purchase other products at the store.

“It’s a very solid move from moving away from social media and ads that are physical representations of people and elections and spying and data and all that stuff into clean, classy, ​​well designed, good hardware that Goes you, ah,” said Umar Akhtar, director of research at Altimeter, a technology investment firm.

Akhtar said he “didn’t believe in virtual reality” until he first tried it while sitting on an Oculus headset – and believes it will be the same for others who don’t want to wear goggles and use it. able to try. Apple pioneered physical retail stores in Silicon Valley and Meta, which owns Instagram and Facebook, hopes it will at least repeat that success.

“The truth of it is that material things never go away and they are never going to go,” Akhtar said. “Everyone knows that even if we’re going to move into the virtual world, we’re going to need to access it with hardware.”


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