October 5, 2022
Holi 2022: Snapchat launches special filters to celebrate the festival

Snapchat will be adding exclusive Holi themed AR lenses, Gulal Bitmoji, curated Holi playlists, Holi themed content and more to the app to celebrate the festival of Holi. Users will be able to add specific location-based filters to photos (geofilters) from 500 different locations and 32 different cities in India. In addition, Holi stickers and Bitmoji will be added.

Snapchat has also introduced a fun ‘Holly Beard’ lens and a lens with which users can engage and celebrate, to wish Holi in different languages. In addition to the Snapchat app, these lenses will also be available on partner devices like Samsung Fun Mode and Google Camera Go.

Community Lens is all set to appear on Snapchat Maps for the first time in India. Snapchatters will be able to activate these Holi Special Lenses created by members of the Snapchat Lens network community directly on Snap Maps.

Festival-themed content will also be made available on the Discover and Spotlight platforms for those looking for Holi-specific entertainment options.

Speaking on these Holi special features, Durgesh Kaushik, Director, India and South Asia Market Development at Snapchat, said, “Snapchatter is constantly looking for unique and fun ways to celebrate occasions with your friends and family. Our AR technology capabilities What is most important to us and we have successfully combined this with our localization efforts in India. It is no surprise that last year, our exclusive Holi AR Lens reached a huge number of Snapchatters.”

Additionally, special lenses have also been introduced with a dedicated Holi song for users to include in their spotlight videos.

Users can also use the Holi AR lens on ‘Snap Camera’, the desktop application, to add a Holi twist to their virtual looks.

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