The Business Standard newspaper quoted sources as saying that Reliance Industries’ telecom arm Jio is looking to outsource the manufacturing of over 100 million low-cost smartphones, which will be built on Google’s Android platform.
Phones coming with data packs could be launched in December 2020 or early next year informed of on Wednesday.
India’s most valuable company Reliance said in July that Alphabet’s Google would invest $4.5 billion (about Rs 33,102 crore) in its digital arm.
Billionaire Mukesh Ambani, who controls Reliance, said in July that Google would build an Android operating system (OS) designed by Reliance to power low-cost “4G or even 5G” smartphones.
The new phone is set to present a major challenge to Chinese vendors such as Xiaomi and BBK Electronics, which owns the brands Realme, Oppo and Vivo, which currently dominate the $100 to $2 billion (about Rs 14,713 crore) market. Is. 7,360 in India) smartphone.
Powered by a clever mix of Bollywood, cricket-driven marketing and product features like powerful cameras, Chinese companies sell eight out of every 10 smartphones in the country.
Reliance carried out a similar plan in 2017 with the launch of Jio Phone, a no-frills device that gave users internet access for just $20 (about Rs 1,470). Jio Phone now has over 100 million users, many of whom are first-time internet users.
Reliance’s ambition to hand out a smartphone to every Indian could also win over the customers of telecom rival Vi (Vodafone Idea) and Bharti Airtel, which still have hundreds of millions of users with old-fashioned feature phones on basic 2G networks.
Reliance has sold around 33 per cent of its digital arm, Jio Platforms, to raise Rs. 152,000 crore and has secured the backing of global financial and technology investors including Facebook, Intel and Qualcomm.
© Thomson Reuters 2020
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