September 30, 2022
The Russians plan to launch an alternative to the Google Play Store on Victory Day

Russian tech developers are building an alternative to Alphabet’s Google Play store and plan to launch it on May 9, a national holiday in Russia that celebrates victory in World War II, the initiative behind the organization said on Tuesday.

YouTube and Google Play this month suspended all payment-based services in Russia, including subscriptions, as Western sanctions over Russia’s actions in Ukraine began to pose banking challenges in the country.

“Unfortunately, Russians can no longer generally use Google Play to purchase apps and developers have lost their source of income,” said Vladimir Zykov, director of projects at Digital Platforms, an organization focused on digital development. is focused.

“That’s why we created a Russian app shop, Nashstore,” Zikov said in a statement.

Nashstore, which translates as “Overstore” in English, will serve Android mobile devices and should eventually be compatible with Russian Mir bank cards, the statement said.

Russia traditionally hosts a patriotic display of raw military might with a parade on May 9 that passes through Moscow’s Red Square to commemorate the anniversary of the Soviet Union’s victory over Nazi Germany in World War II.

Earlier this month, Google said it had blocked RT and Sputnik-linked mobile apps from its Play Store, in line with an earlier move to remove Russian state publishers from its news-related features. Last week, Russia’s communications regulator blocked news aggregator service Google News in the country, alleging it allows access to fake material about the country’s military operation in Ukraine, according to news agency Interfax.

Several tech companies have limited distribution and advertising equipment to Russian news outlets over the past month as the European Commission banned them for spreading misinformation about the war in Ukraine.

© Thomson Reuters 2022

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