October 3, 2022
Twitter begins testing ‘shop’ feature to grow e-commerce, to showcase up to 50 products

Twitter will experiment with allowing companies to showcase up to 50 products for sale on their profiles, the company said on Wednesday, in efforts to gain a slice of the $45 billion (about Rs 3,42,780 crore) market in the US. Part of it is called e-commerce.

Facebook and Instagram, which are owned by the Meta platform, have been pioneers in e-commerce, helping merchants set up virtual shops and sell products.

The beta test for Twitter Shops will be available to select businesses in the US and will be visible to users using the Twitter iPhone app. Told,

US wireless carrier Verizon, one of the test partners, on Wednesday showcased iPhone cases and wireless chargers in its Twitter shop.

After viewing a product on Twitter, users are redirected to the merchant’s website for checkout.

The experiment expands on a previous feature Twitter began testing last year, allowing brands to showcase five products at the top of their Twitter profiles.

The San Francisco-based company is also experimenting with live-stream shopping, which lets people buy clothing, accessories and more while watching live videos from brands about products.

© Thomson Reuters 2022

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