October 3, 2022
Twitter Testing Cricket Tab for Indian Users on Android Between IPL 2022

Celebrating the ongoing IPL season, Twitter on Tuesday announced that it is testing a dedicated Cricket tab that has started appearing on the Explore page in India. The new tab comes as a standalone place from where cricket fans will be able to get all the latest updates about their favorite matches, teams and players. It also includes video highlights, live cricket scoreboards and exclusive Twitter-first content. Twitter has also introduced custom IPL team emoji in English and seven Indian languages ​​to increase engagement among cricket fans and give them another reason to talk about their favorite teams using the microblogging network.

Twitter is rolling out the Cricket tab in India as an experiment for some people who are using its Android app. You will find it on the Explore page with the IPL title. The tab will provide you with the latest tweets and updates from the fields on a dedicated page at the top. It will also have a live scorecard which you can access during live cricket matches from the event page as well.

The dedicated Cricket tab will also have content widgets like top players and team rankings. In addition, there will be customized video content including in-match moments, highlights and off-field action.

Twitter has partnered with Star Sports for expert AMA sessions, franchise content and in-studio action across five languages, English, Hindi, Tamil, Telugu and Kannada. The platform will also include panel discussions, match previews and reviews via Cricbuzz and pre- and post-match shows and interviews by sports journalist Boria Majumdar.

Apart from the videos, Twitter will also show cricket-related tweets using machine learning on the Cricket tab. Cricket lovers can follow IPL Topics on the platform to get the latest updates from the tournament.

Cricket fans on Twitter can follow dedicated Twitter lists of their favorite teams and players to receive tweets related to the topic on a separate timeline. Twitter will also provide push notifications around key moments during matches to keep you updated.

Additionally, Twitter has created custom team emojis in English and seven Indian languages, Hindi, Bengali, Gujarati, Kannada, Punjabi, Tamil and Telugu, to let fans tweet about their favorite teams during IPL 2022.

This is especially not the first time Twitter has shown interest in cheering cricket fans in India. During the World Cup tournament last year, Twitter had launched a cricket scoreboard and community in the country. It also brought the timeline of the World Cup in the past to provide the latest updates on a dedicated screen.

Giving some estimates as to how popular its platform is among cricket lovers in the country, Twitter said that 75 per cent of its users in India identify as cricket fans and 58 per cent play the game. The company also claimed that between January 2021 and 2022, 4.4 million users shared 96.2 million tweets about cricket on its platform.


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