August 9, 2022
Vi App now doubles as OTT App with Vi Movies & TV App integration

Vi (formerly known as Vodafone Idea) announced on Thursday 26 August that it is integrating the existing Vi Movies and TV apps into the Vi App to deliver a unified experience. As a result of the update, the Vi app will now double as an over-the-top (OTT) app, as well as give users access to their account details and services, including recharge and bill payments. The Vi Movies & TV app offered live TV shows, movies and premium content from OTT platforms such as Voot Select, Discovery and Lionsgate Play. All this will now be accessed through the Vi app.

The integration is initially live for Android users, though it will soon be available to Vi consumers on iOS. users can download Vi app on your Android devices from the Google Play store.

With the integration, Vi customers will now be able to access over 450 live TV channels such as Animal Planet, Colors HD, Colors Infinity, Discovery, History TV and Zee TV through the Vi App. This will include live news channels including NDTV 24×7 and premium content from various OTT platforms such as Discovery, Lionsgate Play, Sunnext, Shemaroo Me and Voot Select. However, premium content is limited to customers using higher priced prepaid or postpaid plans.

Sixth Allegedly Basic, Classic, and VIP tiers were added to the Vi Movies & TV app in January. The move was essentially to offer premium content exclusively through the Classic and VIP tiers to customers with high-value prepaid or postpaid plans.

In addition to the app, Vi has Vi Movies & TV Website Which gives web users access to OTT content. The operator confirmed to Gadgets 360 that the portal will remain in place even after the integration.

The new announcement comes days after Vi revealed plans to launch its own music streaming service. The move could enable the telco to take on the likes of Airtel and Jio in that both have dedicated music streaming services for their customers.

Ravinder Takkar, MD & CEO, Vi said, “I am pleased to announce that Vi in partnership with a leading music service provider will launch a music streaming service, available to all our prepaid and postpaid customers. ” Told During the company’s earnings call last week.

Takkar said the partnership will bring a “rich repository” of music across genres and languages, covering more than 15 Indian languages. The service will also have podcasts, live events and music videos as part of the offering, without providing an exact launch schedule, the executive said.


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