December 8, 2022
Facebook to start testing Oculus VR headset ads, users raise concerns on Twitter


Facebook is set to test ads in its Oculus virtual reality (VR) headset. The social media giant said on June 16 that it would begin an in-headset advertising experiment with Blaston, a video game developed by Resolution Games. In the coming weeks, ads will appear on some other apps as well. The primary objective, the company said, is to get more people into VR, advance the consumer experience and make progress on our long-term augmented reality (AR) initiative. Furthermore, it states that it is also a step towards creating a healthy and “self-sustaining platform” for VR development. Users are not very happy with the move and have shared their concerns on Twitter.

Facebook Reality Labs vice president Andrew Bosworth tweeted that Facebook wants to help developers generate revenue and help people discover better experiences at better prices. “This is part of how we will create a healthy, self-sustaining platform for all,” Bosworth wrote.

If you’re worried about what ads you’re going to see, there’s some relief.

Bosworth said in a later tweet that users can manage the ads they want to see, and “we’re including controls to hide specific ads or hide ads” from an advertiser entirely.

“Advertising in VR will be different from other ads and this is one space that will take time and get people’s response right,” he said.

However, many people were not happy with Facebook’s decision to include ads in their VR experience and some were furious with their reaction to the announcement.

The only way you can “do it right” is to not put ads in VR. The work Facebook has done over the last 20 years is abhorrent and we can’t pretend you can do anything good for society with decisions like this. Have been,” tweeted user @boztank.

Another user @N3X15 tweeted, “I was going to buy an Oculus to test my games on that platform, but I suddenly don’t feel the urge. Thanks for alerting us to my preferences.”

Another user @disinformatico said that advertising was the last thing he wanted to see in VR. The user wrote, “The only way to fix this is not to do it.”

Here are some more reactions to Facebook’s announcement:

one in blog post, the company addressed some concerns including privacy raised by users on Twitter. Facebook said that adding privacy does not change its privacy or advertising policies. The company said that while the tests are underway, Facebook will receive information about how you interacted with the ad – whether you clicked on it or hid it.

“We do not use information processed and stored locally on your headset to target ads. Processing and storing information on device means it does not leave your headset or reach Facebook servers Therefore it cannot be used for advertising.” ,

Facebook also said it doesn’t use the content of people’s conversations on apps like Messenger, parties and chats or your voice conversations to target ads. This also includes any sound or piece of audio that your microphone may pick up when you use our voice command feature, such as “Hey Facebook, show me who’s online.”


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