August 15, 2022
Facebook’s Oculus VR headsets to start testing ads


Facebook said Wednesday that it will begin testing ads inside its virtual reality Oculus headsets in partnership with several game developers, including Resolve Games.

Small-scale testing of VR ads is a bridge between the social media company’s main revenue line of selling digital ads and its growing investment to build virtual reality hardware as the next technological frontier after smartphones.

Facebook Told It will use the test to figure out ways to help developers earn revenue on the Oculus platform.

“At Facebook Reality Labs (FRL), our primary focus is to bring more people to VR, advance the consumer experience, and make progress on our long-term augmented reality initiatives. We are also exploring new ways for developers to generate revenue— An important part of making sure we are building a self-sustaining platform that can support a variety of business models that unlock new types of content and audiences is that it allows us to bring new AR/VR hardware to more people. It helps to make it accessible to all,” the company said.

Ads will start appearing in Blaston, an action game developed by Resolve, and other Oculus games in the coming weeks.

Facebook said that Oculus users will be able to hide individual ads or choose not to see ads from a certain advertiser.

Adding ads will not change the company’s privacy or advertising policies. It said, “When testing ads in the Oculus apps, Facebook will receive new information such as whether you have interacted with an ad and, if so, how – for example, if you clicked on an ad for more information.” Or if you have hidden ads. Furthermore, this test does not change how your Oculus data is processed or how it notifies ads.”


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