August 15, 2022
Wearable device shipments grow 28.4 percent in 2020, Apple leads with 34.1 percent market share: IDC

According to new data from the International Data Corporation (IDC), worldwide wearable device shipments grew by 28.4 percent in 2020 compared to the previous year. Shipments grew by 27.2 percent in Q4 2020 as compared to Q4 2019. Data shows Apple led the pack, shipping 36.2 percent of total wearables in Q4 2020. Xiaomi was second on the list with Samsung on its tail. third place. The report credits the pandemic as one of the factors that has led to an increase in wearable shipments globally. IDC includes earwear, watches (both smart and basic), and wristbands under wearables.

according to latest data Shared by IDC, global shipments of wearable devices reached 153.5 million units in Q4 2020, a 27.2 percent year-on-year (YoY) growth. Overall, 444.7 million units of wearables were shipped in 2020, registering a growth of 28.4 percent over 2019. IDC says that lower prices, new product launches and a new focus on health during the pandemic were the main reasons behind this increase.

The report also noted that due to semiconductor shortages, wristbands accounted for just 11.5 percent of the total wearable devices shipped in Q4 2020, a drop of 17.8 percent. Hearing aids or devices that provide functionality such as smart assistants, health and fitness tracking, or audio experience enhancement, accounted for 64.2 percent of wearable shipments. Watches were next in Q4 2020 with a 24.1 percent share.

For individual manufacturers, Apple captured 36.2 percent wearables market share in Q4 2020 with 55.6 million shipments. The Apple Watch Series 6, Watch SE and Series 3 accounted for a 45.6 percent increase in smartwatch shipments for the company. Xiaomi saw 13.5 million shipments in Q4 2020, accounting for 8.8 percent of the market share. Samsung followed with 13 million shipments and an 8.5 percent market share. Huawei shipped 10.2 million wearable units and had a 6.7 percent market share, while Indian brand Boat saw 5.4 million unit shipments while grabbing a 5.4 percent market share.

Looking at the figures for the full last year, Apple saw 151.4 million wearable shipments with a 34.1 percent market share. Xiaomi shipped 50.7 million units with 11.4 percent market share, Huawei saw 43.5 million shipments with 9.8 percent market share, and Samsung saw 40 million wearable shipments with 9 percent market share.

Earlier this month, IDC released India specific data for wearables, which said the market grew by 144.3 percent in 2020, making India the only country in the top 20 with triple-digit growth.

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